About Us


In 2015, AEU LEAD was developed as part of the loss control division of The American Equity Underwriters, Inc., the nation's leading provider of workers' compensation insurance to the maritime industry. The goal of AEU LEAD was to help companies improve their safety programs through skill development and structured change management. 

As we engaged with companies to help them strengthen their safety programs, owners and operators began to share their challenges with us. Skilled labor shortages. Ineffective middle managers. Low morale. High turnover. Lack of training and development resources. These conversations weren't about safety problems, but rather mid-level management problems.

As a result, we discovered an unmet need in industries that historically have not focused on leadership development for front-line supervisors. With a steadfast belief that middle management is critical to a business's success, AEU LEAD shifted its focus to meet that need and we've grown rapidly ever since.

Today, we are still part of The American Equity Underwriters, Inc. as a stand-alone division. We primarily work with companies in labor-intensive industries, specializing in providing supervisors, foremen, and lead personnel with the people-oriented skills required for success in front-line leadership roles.


Our Team

Joe White

Mar 31, 2022, 21:56 PM
As Director of AEU LEAD, Joe White focuses on helping members transform operational goals into actionable plans through a structured change management process. Prior to joining AEU, Joe was a senior consultant for E.I. DuPont’s consulting division, DuPont Sustainable Solutions (DSS). He joined DSS in 2011 to develop the next generation of safety practices using extensive research in behavioral sciences he’s compiled over a period of nearly two decades. His efforts resulted in the development of The Risk Factor, which is now the flagship instructor-led offering for the consulting division. Combined, Joe has 26 years of operational safety experience, the majority of which was with DuPont. Joe has been published in Occupational Health & Safety Magazine for his prominent work in safety relative to behavioral and neurosciences and is an event speaker at many leading industry conferences including National Safety Council (NSC) Congress and Expos, American Wind Energy Association (AWEA), and National Maritime Safety Association (NMSA). Joe is a graduate of Virginia Commonwealth University and has a B.S., in Safety and Risk Administration.
Learning new things, seeing new places, and meeting new people
It’s mission; enabling transformation in the lives of others is rewarding and extremely motivating.
Full Name : Joe White
Nickname : Joe White
Job Title : Director of AEU LEAD
Linked in URL : https://www.linkedin.com/in/joseph-white-8743293a/
Joe White
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